With a solid background in customer-centric SEO content,
I’m passionate about creating meaningful stories for a range of brands.
Feb 21 – Current | QBE Insurance | Editorial and Content Lead
Managing and writing content for B2C and B2B insurance customers
Jul 20 – Feb 21 | Self Employed | Senior Writer
In this role I worked with three great clients.
QBE INSURANCE | Writing editorial articles for an SME audience
COMPARE CLUB | Writing educational guides, insurer profiles and more
SHIPPIT | Writing email copy for CRM programs, along with helping to develop company values
Feb 20 – Feb 21 | HammondCare | Senior Writer (part-time)
Writing content to support older people including those living with dementia
Mar – Jun 20 | QBE Insurance | Senior Editorial Content Writer
Writing articles for B2C and B2B insurance customers
Feb 20 – Mar 20 | Qantas | Senior Copywriter (freelance)
Jan 17 – Jan 20 | MercerBell, a Saatchi & Saatchi agency
Senior Copywriter & Content Editor
CREATIVE LEAD | Suncorp, GIO, Apia, Purina, Toyota, Toyota Fleet, Toyota Finance, Mastercard Global
OTHER CLIENTS | Qantas, American Express, Pernod Ricard, TFE, Afterpay, Uber Eats, Carnival Cruise Lines, James Hardie
Dec 10 – Jan 17 | MercerBell | Senior Copywriter
CREATIVE LEAD | Toyota, Toyota Fleet, Toyota Finance, MasterCard Asia Pacific, Foxtel Business, Allianz Small Business
OTHER CLIENTS | Qantas, Allianz, Foxtel, ASX, BT, HCF, Carnival Cruise Lines, ChildFund, MasterCard Australia, RSVP, Australian Paralympic Committee, Mission Australia, Fitness First, Lifehouse, Nestlé, Institute of Chartered Accountants Australia, Australian Institute of Company Directors
Dec 06 – Nov 10 | Ogilvy | Copywriter
CREATIVE LEAD | Nestlé, Foxtel Business, Children’s Cancer Institute Australia
OTHER CLIENTS | American Express, Telstra, Telstra Business, Telstra Enterprise & Government, The Economist
Oct 06 – Dec 06 | Y&R Brands | Digital Copywriter (freelance)
CLIENTS | Unilever, Microsoft
Jun 05 – Sep 06 | Clemenger Proximity Melbourne | Copywriter
CLIENTS | ANZ, Sensis, Collingwood Football Club, Herald Weekly Times, RACV, Dulux, Victorian WorkCover, Salvation Army, Primus, GE Money
AWARDS
2020 | B&T Women in Media | Finalist | Best Ad Campaign Championing Equality
2018 | MercerBell | Afternoon Delight Winner (internal award for being a delight to work with)
2016 | AC&E | Highly Commended | Email Marketing
2015 | Midas | Highly Commended | Direct Mail
2015 | AC&E | Finalist | Data Driven Mail
2014 | Caples | Bronze | Integrated Campaign
2014 | AC&E | Finalist | Integrated Campaign Small Budget
2013 | Australian Creative | Best Creative of 2013 | Impact Award
2012 | AIMIA | Finalist | Best Use of Video
2011 | ADMA | Bronze | CRM
2011 | ADMA | Finalist | Effectiveness | Education
2010 | ADMA | Finalist | Effectiveness | Financial Services
2010 | Marketing Communication Excellence Awards | Gold
2010 | World Communication Awards | Best Brand
2009 | ADMA | Bronze | Creative | Broadcast
2009 | ADMA | Bronze | Creative | Single Medium Campaign
2007 | Caples | Finalist | Dimensional Mail | Consumer under $5
2006 | ADMA | Bronze | Creative | Dimensional Mail
2005 | ADMA | Silver | Effectiveness
EDUCATION
2020 | Recipe for SEO Success | Kate Toon
2019 | SEO Copywriting | Australian Writers’ Centre
2014 | SEO for Marketers | ADMA
2008 | Digital Bootcamp | Ogilvy Spur
2006 | AWARD Copy School
2003 | Creative School | ADMA
2003 | Essentials of Email Marketing | ADMA
2002 | Copywriting | AdSchool
2001 | AWARD Craft
2001 | AWARD School
2000 | AWARD School
1999 | Certificate in Advertising | TAFE
MENTORING
2017 | ADMA Creative School Tutor | Top Student + Two Highly Commended
2016 | ADMA Creative School Tutor | Top Student + One Highly Commended
2015 | ADMA Creative School Tutor | Top Student + Best Copywriter
2014 | ADMA Creative School Tutor | Top Student + Two Highly Commended
2013 | ADMA Creative School Tutor | Top Student
INTERESTS
Mid Century Modern Design, Home Renovating,
Yoga, Golf, Ukulele, Beach Holidays
