Purina wanted to celebrate the unique delight of cats, and connect cat owners with their premium cat food brand, Fancy Feast.
As the creative lead on the account, I created social posts and articles across three content pillars: Care, Joy and Style. This included regular segments such as ‘Moments of Love’ and ‘Fancy That Fridays’.
Response was overwhelming, with thousands of comments and shares every week. This two-way conversation gave us invaluable insights to build a rich and relevant content hub, ‘The Lounge’.
