Allianz wanted to generate awareness and drive quotes for its small business insurance products.
So we placed three diverse business owners in ‘fish out of water’ situations, taking on jobs that are in complete contrast to their areas of expertise. And when things go wrong, Allianz does the hard work to sort it out.
In empathising with how hard small business owners work, we tap into a real human truth – that you take on a whole lot more when you go out on your own. We wanted to bring this insight to life in a memorable way, while remaining warm and genuine.
