With competitors like Netflix and Stan entering the pay TV market at a lower price, Foxtel needed to reinforce its value and enhance the customer journey.
We set out to make our emails as entertaining as the shows our customers love, by heroing the world’s best content. Animated GIFs were introduced to add visual impact, inject humour and tailor the effects to the featured programs.
This content-led approach, combined with smart targeting and analysis, helped to reduce churn and drive open rates of up to 73%.
